APA (7th ed.) Citation
Kates, S. M. (1998). Twenty million new customers!: Understanding gay men's consumer behavior. The Harrington Park Press.
Chicago Style (17th ed.) Citation
Kates, Steven M. Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior. New York: The Harrington Park Press, 1998.
MLA (9th ed.) Citation
Kates, Steven M. Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior. The Harrington Park Press, 1998.
Warning: These citations may not always be 100% accurate.